Choosing the Most Cost-Effective Way to Run Ads

Paying for ads has become a complex and potentially costly way to market a product or service. There are many platforms available and many factors to be considered, but when done effectively it can also be a very profitable approach.

There has been a demand in the market for cost-effective ways of doing paid advertising campaigns. This guide explains the key concepts behind optimizing paid advertisement campaigns while exploring how each advertising platform works and the audience of each platform. 

This guide also covers how to maximize return on investment (ROI) as well as a few examples of campaign types and their projected costs and ROIs.

This guide is intended for a broad audience. If you already have extensive knowledge of the paid advertising platforms discussed, then you can skip the second section of the paper and dive straight into the fundamental concepts of campaign optimization and the best ways to measure ad performance and return on investment.